About us
The perfect trip isn’t improvised. It’s driven.
Miles that matter. Roads that stay with you.
Some people drive. Others feel the road.
From a young age, our founder José A. Prieto – known to many as «Jap» – was already drawn to the pulse of the tarmac. A photo of him at the wheel of a convertible as a child tells you everything: this wasn’t a phase, it was a calling. Years later, that instinct has taken him across Europe, from the Atlantic coast of Lisbon to the streets of Bratislava, from the sun-drenched curves of Cádiz to the cool boulevards of Copenhagen, from Pyrenees to Alps – always chasing roads that stir the soul and places that tell a story.
He’s lapped the Nürburgring and Spa in machines that speak the language of grip and revs, attended the thrill of Formula 1, stood at the heart of the 24 Hours of Le Mans, soaked in the roar of the DTM at Hockenheimring, and driven through the streets of Monte Carlo – often returning to relive the atmosphere of those legendary races where past and present meet.
But the magic isn’t just in the circuits or the landscapes. It’s in the unexpected connection with a fellow driver met mid-route, a shared glance at a fuel stop, a wave on a twisting descent. It’s about understanding each other instantly – simply because you’ve both felt the road in the same way.
That’s what Spirit of Grand Route is built on. Not just journeys – but journeys that stay with you.
Between engines and landscapes
Spirit of Grand Route was born from a shared desire: to share our passion for the road. For years, we’ve been organising driving tours, and each time we’re reminded of the same truth — the road can be just as thrilling as the destination. That idea remains at the heart of everything we do.
We create small-group tours, in your own car, along unforgettable roads we know inside out. We’re not a traditional luxury agency. We’re passionate drivers who live every curve with emotion.
Our team includes collaborators and local guides who are true experts in driving and motoring culture.
Every journey we’ve taken has left its mark on us — and now we want to keep on sharing those moments, those stories, and that unique feeling that only comes when you travel with an open heart and your hands on the wheel.
Live the Spirit of Grand Route experience
Explore our premium routes selected for their layout and beauty. It’s not a trip, it’s a way of feeling.